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The MTV Movie Awards is classing up its act.
For the venerable celebration of Hollywood’s 21st edition in June, multiple awards categories have been dropped, a few others added, and the network has installed an “academy” of actors, producers, agents and other industry insiders to vote on nominees and winners, including a “breakthrough performance” award voted on by directors. Although the network won’t reveal voter names, the panel strategy is similar to the one used for the annual Video Music Awards and is designed to broaden the nominees and winners and lend some credibility to an event that has been criticized as merely a venue for Hollywood to promote its summer blockbusters. Voting begins May 1 and will be weighted equally between the “academy” members and fans, though as usual, viewer voting for the night’s top award —“movie of the year”—continues through the live show on June 3 from the Gibson Amphitheater in Universal City.
“We want to make sure some of the unexpected, smaller, quirkier films have a chance,” says MTV president Stephen Freidman.
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