It was a big box office debut for Snow White and the Huntsman!
Snow White and the Huntsman opened at 3,773 locations and grossed a strong $56.2 million. That’s the fourth-highest debut this year behind The Avengers, The Hunger Games and The Lorax. Men wound up accounting for a very solid 47 percent of Snow White’s attendance this weekend. Audience skewed older (52 percent were 30 years of age and up), meaning Snow White had true four-quadrant appeal.
This success is a testament to the stellar creative and promotional effort put in by the cast, director, crew, production team and Universal to make this film one that people not only want to watch, but want to go to see twice and bring a friend along. A special congratulations to Miss Stewart who earned her first #1 film outside of the Twilight Saga. All hail the Queen!
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